Facilities
Placement Office, Internship Program and Guest Lectures
department emphasizes application of theoretical knowledge gathered from class room lectures and texts by encouraging exposure of students to private and public sector organizations for effective business education. For this, a Placement Office was established in 2006. The functions of the office include:
Organizing exposure visits for students to different companies and industries,
Placing students to work as interns in various organizations,
• Arranging job fairs for the potential graduates,
• Publishing brochures, materials and documents for disseminating information among potential employers, and
• Organizing guest lectures by distinguished scholars, professionals, practitioners and business executives from public and private sectors.
Each student is required to undertake a mandatory Internship Program to complete the BBA, MBA and EMBA degrees. Under this program, a student is required to conduct a study on a topic in marketing or related area under the supervision of an assigned faculty and submit a report for evaluation.
To introduce students to the out-side-the-campus experience, the department organizes seminars and lectures by inviting reputed personalities, practioners and professionals from the public and private sectors as guest speakers.
Seminars and Workshops
Marketing Department, recognizing that a university needs to focus on both teaching and research, puts much emphasis on research, seminars and workshops. So, in addition to seminars offered by M. Phil and Ph.D. students, organizing seminars and workshops on current issues of marketing is a regular feature of the department.
Journals and Magazines
The “Journal of Marketing”, an annual refereed journal, is published by the Department of Marketing. The Editorial Board of the journal comprises distinguished faculty members.
In addition, there is a magazine entitled “Applied Marketing” for publishing papers written exclusively by the faculty members of the department. Moreover, students of different batches of the department prepare wall magazines from time to time on issues of interest particularly focusing on marketing.
Library and Computer Facilities
Dhaka University has a three-storied Central Library where the students have access to texts, journals, reference books and other reading materials. Recognizing the need to have access to world of knowledge by the use of information technology, the Dhaka University library has been digitized and free Internet service is being provided to teachers and students alike.
In addition, there is a Faculty Seminar Library situated on the second floor of the Faculty Administrative Building. This library contains necessary textbooks, journals and periodicals and reference materials. The students cannot borrow any material from this library as this is available only to in-house use and reading.
The department has a computer center with network and internet facilities for both faculty members and students. This center is open exclusively to the students of marketing.
Student Counseling and Guidance and Orientation Program
Dhaka University has a cell called “Students Counseling and Guidance” housed in Teacher and Student Center. The students are provided with necessary advice and counseling from this center regarding academic programs and other relevant matters as and when needed. Two teachers in-charge, responsible for providing this service exclusively to the students of marketing.
These two teachers in-charge including other members of the department organize orientation program for fresh students. All new students must participate in this program held prior to the beginning of their first semester. The orientation program acquaints the students with the academic systems, rules and regulations, educational opportunities, facilities and services available at the university, faculty and department levels.
Student Housing and International Students
The University of Dhaka is a residential university. At present there are 19 residential halls and hostels of which 15 are for male students and the rest for female students. In addition, there is a hostel for foreign students. Enrollment of foreign students from Somalia, Jordan, Thailand, Iran, Lebanon and Libya in marketing was a common phenomenon at one time, but in recent years the enrollment of foreign students has declined.
Co-Curricular and Extra Curricular Activities
The Department of Marketing encourages interaction among students in various co-curricular and extracurricular activities. Students have ample opportunity to perform in such activities as there are several play grounds, gymnasium, swimming pools and, Teacher and Student Center within the campus.
Students of the department participate in events/tournaments, debates, swimming, athletics and games such as cricket, football, volley ball, badminton, basket ball, etc. organized by Dhaka University Physical Center. Becoming champions and runners-up in such tournaments has been a tradition of the department.
Students organize cultural functions on different occasions, for example, orientation-cum reception for fresh students, graduation ceremony, etc. Recently a student of the department became one of the top ten “Close Up” stars awarded by the TV channel “’n tv”.
The department organizes annual picnic which is a festive outing for students, teachers and -raff. In addition, students of different batches organize picnics separately. The department occasionally organizes study tours for students, under the guidance of faculty members, to visit places of historical interest at home and abroad. In the recent past students went to Cox’s Bazar, Teknaf, Saint Martin Island and some major SAARC countries.
The students are also alive to the responsibility to the society. They arrange blood donation programs from time to time and actively take part in organizing teams to provide relief goods to victims of flood, cyclone and winter.
Other Logistics and Support Services
Apart from academic, administrative and library buildings, residential halls for students, housing for faculty members and employees, there is a medical center with a hospital, mosques and prayer places, schools and colleges for children, food corners, grocery & stationary shops, etc. The university provides transport services to students, faculty members, and employees by running its own buses and microbuses throughout the city covering major sub-urban areas. The tuition fees of students and all support services are highly subsized or are provided free of cost.
Besides the common support services of the university, students of marketing (including other departments of the Faculty of Business Studies) receive certain additional facilities that include fully air-conditioned class rooms and examination halls and departmental offices. The class rooms are equipped with sound system, multimedia, overhead projectors, broadband internet network and white boards. There are also separate conference halls for teachers and students and lounges for teachers and female students. A ten-storied building for MBA program of the faculty is under way of completion soon.