Academic Program
The Department of Marketing offers five programs:
i) BBA
ii) MBA (Regular)
iii) MBA (Evening)
iv) M. Phil
v) Ph. D.
BBA, MBA (Regular) and MBA (Evening) Programs
The requirements for BBA, MBA (Regular) and MBA (Evening) programs are as follows:
| Programs | Course Work (Credit Hours) | Viva/Defense (Credit Hours) | Internship/
Project (Credit Hours) |
Total (Credit Hours) |
| BBA | 114 | 3 | 3 | 120 |
| MBA (Regular) | 42 | 3 | 3 | 48 |
| MBA (Evening) | 63 | 1.5 | 1.5 | 66 |
M. Phil and Ph. D Programs
The department offers M. Phil and Ph.D programs on regular basis. Master’s degree holders with minimum second class/division or equivalent grade throughout the career in business administration or related field from any recognized university may apply for admission.
The two year M. Phil program requires one year course work and a year’s work on research. On successful completion of the course work, students are required to write a thesis on the designated topic and defend it for the award of the degree. The program must be completed within a maximum of 3 years.
The department admits candidates with outstanding academic track records and research capability into the doctoral program to put productive efforts for enrichment of marketing education in Bangladesh. A candidate enrolled in the Ph.D program must complete the degree within a minimum period of 4 years.
The graduates with brilliant academic records working in educational institutions, specialized research organizations and in public and private sectors are encouraged to apply for admission. The rules and regulations regarding admission, registration, and other related matters are prescribed by the university.