Marketing
Established on 1st July, 1974, the Department of Marketing started its endeavor for specialized education, research and training in the field of marketing with only 3 faculty members and 49 students. Now there are about 1500 students in its BBA, MBA (Regular), and MBA (Evening), M. Phil and Ph. D. programs. So far more than 4000 students passed out most of whom are holding dignified positions in the government and prestigious national and multinational companies. Currently the department has 40 distinguished faculty members with outstanding academic credentials and track records and possessing utmost sincerity of purpose and single minded professional commitment and integrity. Three members are now abroad for higher studies leading to Ph.D while five others are on deputation in dignified positions outside the department.
Teaching Philosophy and Methods
The department is committed to achieving academic distinction as a center of excellence in the field of marketing. The department intends to groom and raise a skillful, conscientious and committed young work force to enable them to assume leadership in an increasingly competitive globalized environment.
For achieving these objectives the department strives to search out the latent faculties in each student to bring out the best from him/her. It tries to become a study laboratory to instill in student a perennial hunger for more and more in-depth knowledge. The department makes a perfect blend of formal and informal approach to the learning process. In Marketing Department carefully prepared classroom lectures are followed by quizzes, exams, practical exercises and assignments, group discussions, case analysis aimed at enhancing problem solving and presentation skill and ways of assuming leadership. In addition, the department lays importance on co-curricular and extra-curricular activities as will as on physical and mental fitness.
Governance of the Department
The administration of the department is carried out by two committees, namely Academic Committee and Coordination and Development Committee headed by the Chairman. The Chairmanship rotates among the faculty members (Professors, Associate Professors and Assistant Professors) on the basis of seniority for a period of 3 years.
MBA (Evening) Program Committee
In January 2002 MBA (Evening) Program has been started aiming at developing managers and leaders of the 21st century. The program is flexible, career oriented and particularly designed to meet the needs of the professionals in various fields, viz., Business, engineering, social science, medicine, and others. The administration of the program is carried out by a 5 member Program Committees headed by the Program Director. The committee members are nominated by the departmental academic committee from among the faculty members of the department for a period of two years.